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Who Are the "Values Voters"
and How Do They Vote ?

[  http://Liberal-Insights.org/valuesvoters.html  ]

        See the excellent article on the shift from economic conditions being the best predictor of political decisions of American voters to values becoming a very important predictor, along with economics :
washingtonpost.com/ac2/wp-dyn/A56905-2001Mar25?language=printer.

        An analysis of results from the Washington Post / Henry J. Kaiser Family Foundation / Harvard University Moral Values Survey, by Robert J. Blendon, a professor at Harvard's School of Public Health and John F. Kennedy School of Government and John Benson, deputy director of the Harvard Opinion Research Program at the School of Public Health.

1. The moral-values issue has become important politically because an overwhelming majority (88%) of those whose voting decisions are determined by their views on "moral values" are dissatisfied with moral values in this country, and most (74%) see government policies as being part of the problem. A majority (62%) of moral-values voters see religion as being part of the cure. ( Table 1 )

2. Moral-values voters (17% of registered voters) are disproportionately Republican (53%), conservative (61%), born-again (54%), and highly religious (64% say that religion is either the most important thing in their lives or extremely important). ( Table 2 )

3. Moral-values voters differ on a large number of issues from registered voters who do not vote based primarily on moral values. The issues that most set moral-values voters apart from other registered voters tend to involve elements of religious belief and threats to the traditional family. The four issues where moral-values voters differ most (in each case, by more than 20 percentage points) are school vouchers, the circumstances under which abortion should be legal, expanding women's access to early abortion options like RU-486, and physician-assisted suicide. ( Table 3 )

4. Majorities of moral-values voters identify four issues that they both think of as moral issues and also say would be among the most important in deciding their vote: the example a president sets by his personal behavior (75%); abortion (58%); the break-up of the family (57%); and sex and violence in the media (53%).

None of these four issues are considered by a majority of non-moral values voters to be important moral issues in deciding their vote. Expanding health insurance coverage to all Americans (56%) is the top moral issue for non-moral values voters.

Campaign finance reform is not considered a top moral voting issue by either moral-values or non-moral values voters in this election. In addition, concerns about income inequality, the fairness of the current tax system, and the death penalty are not seen by a majority of either voting group as important moral issues in their election choices. ( Table 4 )

5. Looking at presidential trial heat results among all registered voters masks important differences. Gore and Bush are virtually tied among all registered voters. However, among those who say that moral values will be one of two most important issues in the presidential vote, Bush leads by more than 50 percentage points. Among registered voters who do not say moral values is one of the top two issues, Gore leads by 15 points.

The same pattern holds true when registered voters are asked which candidate and which party would be better at improving the nation's moral values. The two candidates and the two parties are basically tied among all registered voters, while Bush and the Republicans have a huge lead among moral-values voters; Gore and the Democrats have a substantial lead among non-moral values voters.

Similarly, moral-values voters give Bush and the Republicans a very large lead as the candidate or party more sympathetic to religion and religious people. Gore and the Democrats lead on this measure among non-moral values voters. ( Table 5 )

6. Gore moral-values voters and Bush moral-values voters have quite different attitudes on a number of issues. The largest gaps (all more than 20 percentage points) are on: hate crimes legislation for gays and lesbians, the circumstances under which abortion should be legal, school vouchers, the death penalty, and expanding women's access to early abortion options like RU-486. On two of these issues - hate crimes legislation for gays and lesbians, and access to early abortion options such as RU-486 - a majority of Bush moral-values voters take a position not held by a majority of Gore moral-values voters.

Majorities of both Gore and Bush moral-values voters agree that the federal government should be involved in promoting moral values and regulating sex and violence in the media. ( Table 6 )

7. Majorities of Bush moral-values voters identify four issues that they both think of as moral issues and also say would be among the most important in deciding their vote: the example a president sets by his personal behavior (84%); abortion (61%); the break-up of the family (60%); and sex and violence in the media (54%).

None of these four issues are considered by a majority of Gore moral-values voters to be important moral issues in deciding their vote. Expanding health insurance coverage to all Americans (64%) is the top moral issue for Gore moral-values voters.

About half (49%) of Gore moral-values voters say that the example a president sets by his behavior is an important moral issue in deciding their vote. Once again, campaign finance is not considered an important moral voting issue by either Gore or Bush moral-values voters. ( Table 7 )

Table 1 - Why Moral Values? Moral-values Voters vs. Other Registered Voters
Total Moral- Not All Values moral Voters v oters values (Q6b) Dissatisfied with moral values in this country 68% 88% 64%% (Q31) Government policies have weakened Americans' moral values 48% 74% 43% (Q48) In order to improve values and morality in this country, we must put more emphasis on religion : 45% 62% 42%

Table 2 - Key Demographics of Moral-Values Voters :
% of Moral- Not % of group- total values moral that "votes voters voters values values" TOTAL REG. VOTERS 17% By unleaned party: Republicans 30% 53% 26% 30% Democrats 38% 18% 42% 8% Independents 23% 20% 23% 15% By leaned party: Repub. 41% 67% 35% 29% Demo. 47% 21% 52% 8% By ideology: Liber. 19% 9% 21% 8% Moder. 46% 29% 49% 11% Conserv. 33% 61% 27% 32% By born-again: Born-again 36% 54% 33% 26% By importance of religion in your own life: Most / extremely important 44% 64% 40% 25% Very important 25% 20% 27% 13% Somewhat / not too important 30% 17% 33% 10% By gender: Men 48% 47% 48% 17% Women 52% 53% 52% 17% By age: 18-29 15% 14% 15% 17% 30-49 44% 47% 43% 19% 50-64 22% 21% 23% 17% 65+ 19% 18% 20% 16% By region: Northeast 19% 17% 20% 15% North Central 23% 26% 22% 20% South 38% 39% 37% 18% West 20% 18% 21% 15%


Table 3 - Attitudes on Policy Issues Moral-values Voters vs. Other Registered Voters
Total Moral- Not reg. values moral voters voters values (Q19) Favor school vouchers : 49% 69% 45% (Q21) Abortion should not be legal or
should be legal only in cases of rape, incest, or to save mother's life : 57% 77% 54%
(Q23) Oppose expanding women's access
to early abortion options like RU-486 43% 62% 39% (Q17) Oppose physician-assisted suicide : 45% 62% 41% (Q25) Oppose federal law imposing additional
penalties on people who commit crimes out of prejudice toward gays and lesbians: 40% 55% 37%
(Q12) Federal government should be involved in promoting moral values : 59% 72% 56% (Q14) Federal government should regulate sex and violence in media : 46% 59% 43% (Q20) Allow prayer in public schools : 73% 84% 71% (Q15) Cut off welfare after 5 years if
willing to work but can't find job : 57% 64% 56% (Q16) Base hiring, promotion, and
admissions strictly on merit and qualifications other than race : 86% 92% 85%
(Q18) Favor death penalty for murder : 66% 71% 65% (Q13) Limit money people can give to candidates : 61% 58% 62%
Table 4 - What Issues Registered Voters Consider as Moral Issues and Which Would Most Influence Their Vote : Moral-values voters vs. other registered voters
Total Moral- Not reg. values moral voters voters values Expanding health care coverage to all Americans 53% (1) 34% (5) 56% (1) The example a president sets by his personal behavior 46% (2) 75% (1) 41% (3) Protecting the environment 42% (3) 25% (8t) 45% (2) Abortion 37% (4) 58% (2) 33% (6t) Sex and violence in the media 36% (5) 53% (4) 33% (6t) Gun control 35% (6t) 25% (8t) 37% (4) Inequality between whites and minorities 35% (6t) 32% (6) 36% (5) Break-up of the family 33% (8) 57% (3) 28% (9t) Taxes and the tax system 32% (9) 27% (7) 33% (6t) Differences in income 26% (10) 14% (12) 28% (9t) Death penalty 23% (11) 20% (10) 24%(11t) Campaign finance reform 22% (12) 16% (11) 24%(11t)


Table 5 - The Presidential Campaign Moral-values Voters vs. Other Registered Voters :
Total Moral- Not reg. values moral voters voters values Presidential vote (unleaned) Gore 43% 16% 49% Bush 40% 68% 34% Nader 3% 2% 3% Buchanan 1% 2% 1% Presidential vote (leaned) Gore 47% 19% 53% Bush 43% 72% 37% Nader 3% 2% 4% Buchanan 1% 2% 1% Candidate better at improving the nation's moral values: Gore 42% 17% 47% Bush 43% 71% 37% Ticket better at improving the nation's moral values: Gore/Lieberman 49% 23% 54% Bush/Cheney 39% 68% 34% Party better at improving the nation's moral values: Democrats 38% 17% 43% Republicans 39% 66% 34% Candidate more sympathetic to religion and religious people: Gore 43% 20% 48% Bush 36% 63% 31% Party more sympathetic to religion and religious people: Democrats 41% 18% 46% Republicans 36% 62% 31%

Table 6 - Attitudes on Policy Issues Gore vs. Bush moral-values voters
( Statistically significant differences, rank-ordered by % point difference :) Gore Bush Total moral- moral- reg. values values voters voters voters (Q25) Oppose fed. law imposing additional
penalties on people who commit crimes out of prejudice toward gays and lesbians : 40% 31% 62%
(Q21)Abortion should not be legal or should
be legal only in cases of rape, incest, or to save mother's life : 57% 56% 83% (Q19) Favor school vouchers : 49% 52% 74% (Q18) Favor death penalty for murder : 66% 55% 77% (Q23) Oppose expanding women's access to early abortion options like RU-486 : 43% 46% 67% (Q16) Base hiring, promotion, and
admissions strictly on merit and qualifications other than race : 86% 76% 96% (Q17) Oppose physician-assisted suicide : 45% 52% 66% (Q15) Cut off welfare after 5 years if willing to work but can't find job : 57% 54% 68% (Q20)Allow prayer in public schools : 73% 76% 86% (Q12) Federal government should be involved in promoting moral values : 59% 75% 72% (Q14) Federal government should regulate sex and violence in media : 46% 59% 60% (Q13) Limit money people can give to candidates : 61% 58% 58%
Table 7 - What Issues Registered Voters Consider as Moral Issues and Which Would Most Influence Their Voting Gore vs. Bush moral-values voters
Gore Bush Total moral- moral- reg. values values voters voters voters Expanding health care coverage to all Americans 53% (1) 64% (1) 26% (5t) The example a president sets by his personal behavior 46% (2) 49% (2) 84% (1) Protecting the environment 42% (3) 47% (4t) 18% (10) Abortion 37% (4) 47% (4t) 61% (2) Sex and violence in the media 36% (5) 48% (3) 54% (4) Gun control 35% (6t) 45% (8) 20% (8) Inequality between whites and minorities 35% (6t) 47% (4t) 26% (5t) Break-up of the family 33% (8) 47% (4t) 60% (3) Taxes and the tax system 32% (9) 31% (9) 26% (5t) Differences in income 26% (10) 27% (10) 10% (12) Death penalty 23% (11) 21% (11t) 19% (9) Campaign finance reform 22% (12) 21% (11t) 12% (11) Source: Washington Post / Kaiser Family Foundation / Harvard, September 2000
(Q##) refers to the Question # in the survey. (Ray believes that "leaned party" means "leaning towards that party")

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